Glossary

Two folds creating three panels that allow a letterhead to fit into a business envelope.

Printing from raised surfaces, either with metal type or plates whose surfaces have been etched. Also known as block printing.

Paper with a raised surface finish, simulating linen.

What is Litho Printing? Also known as lithography or lithographic printing. It works on a basic principle, the fact that oil and water don't mix. In lithography, the press plates are imaged, or burned, so the image areas attract ink and the non-image areas, which are wet when on the printing press, repel the ink. When the inked image is pressed against the press blanket, only the inked areas leave an imprint of the desired design on the press sheet, or paper. Commercially, "litho printing" and "offset printing" are used synonymously.

Printing using plates where images attract ink and non-image areas repel ink. Non-printing areas are coated with water to repel the ink.

Proofs of images that are not assembled in an imposed fashion or in order. Usually used for large quantities of images.

Low Resolution, usually 72, 96 or 100 dpi.